Role
UX/UI Designer
UX Researcher
Timeline
09/2023 - 12/2023
Responsibilities
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Conduct user researcher
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Delivery insights
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Design decisions
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Sketch Wireframe in low and high fidelity
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Quantitative method
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Benchmarking research
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Typograph, Colors and icons
Usize
An e-commerce app to put an end to the difficulty of finding cool men's and gender-free clothing in the ideal size for your body.
E-commerce
Men's and genderless shop
Client : Usize (Personal Case study)
User and business pain
We’re looking around these points
User Pain
Finding styles of men's clothing that appeal to diverse tastes
Business Pain
Reduce the stock of clothes left over from all the collections that don't bring a financial return.
USER Research
Quantitative
Research done by collecting data on a survey form without using the product, to find out what people say and quantify their behaviour and opinions.
Survey conducted with 51 people
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Research
Desk Research Insights
To understand the business scenario :
"What is the current landscape like for men's clothing shops?"
The area with the highest turnover in
e-commerce is men's clothing.
IBIS World
Menswear is projected to reach revenues of 705 billion dollars by 2026.
SEBRAE
In Shops " men's clothing takes up around 15% of the space.
Casa Rio
The positioning of gender-free fashion among the male public is becoming part of the performance of masculine activities.
Dobras
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Data Analising
Coleting datas
With the results was able to analyse another problem with the theme and direct this improvement towards my idea for the application.
Behavior
Market Research
Benchmarking
To analyse the current market, using Benchmarking technique to analyse the competing brands of the product I am going to develop.
Objective: To understand the good features and avoid any errors or points for improvement that they may present.
Has not found LGBT+ sessions in physical shops or online.
68,63%
of people find it difficult to find clothes in larger sizes.
11,76%
Not finding the style of clothing they are looking for easily.
58,83%
Opinion
What Users think about gender-free clothing
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Where users look for clothes
Research Insights
Large Clothes
Men search for plus size clothes to Fat and Tall people.
LGBT+ Session
They are in great demand, but can not find clothes in their size that represent them.
Different Styles
The greater need to have clothes for different occasions such as fishing, skateboarding and going to a wedding.
64,8% of users
Be turn a potential clients if talk about gender-free clothing and make the subject known.
LGBT+ Session
There is an audience of women who wear men's clothing but find it difficult to adjust the clothes to their body shape
56,8% of users
Buy Clothes online
Business objective x User objective
Project Focus
Product Value
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1- User needs
Find clothes in larger sizes, with different styles and that fit your body style.
2- Business Goals
Reduce the waste of unsold clothes from the collections and offer a service that encompasses the diversity of the male audience.
3- Technical Constrains
Create a new way of buying and choosing clothing sizes online to offer what the user needs.
Solution
Two flows have been designed for the solution:
Screen
First Solution
The user clicks on buy clothes in their measurements on the home page :
Adds their size to the clothes they are looking for,
this size being fixed for all the products on the app.
Second Solution
The user can choose at checkout:
General measurements or
to add their measurements and
moulded for female or male bodies.
Wireframe
The process to Sketch this project
Draft on paper
Putting some ideas down on paper to generate more creative ideas for creating the canvases
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Conducted a usability test with 3 people to find usability problems.
The tasks were:
1- Create an account or log in
2- Choose which purchase method you prefer.
3- Make a purchase.
4- View the status of the purchase
All the candidates completed the tasks without difficulty.
Validation
Heatmap and Usability test
Test Heatmap using AI
The artificial intelligence tool Clueify was used to make this test.
Analyzing the Heat Map to see if the buttons were obvious and clickable,
and the Focus Map to see if the content was attracting users' attention.
Delivery
Used on the project to follow the next steps to develop
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Improvement points identified in the usability test:
Screen 1 - Adding the type of garment to be measured
Screen 2 - Difficulty understanding whether to enter your measurements or read about the garment.
Adjusted in the next step
Final Design
High-fidelity Wireframe / Delivery
Business benefit
Estimated that 50% of the fabric used to make a cotton T-shirt is wasted.
By offering customers the service of selling clothes in their sizes:
Reduce the waste of material used to make clothes in standard sizes, which are not bought.
Don't lose what you have invested.
The material can be used according to the demand of the E-commerce.
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Objetive
The project aims to build a men's clothing that makes different styles of clothing accessible to men and with sizes that cater to this audience.
Low-fidelity Wireframes
Using Figma
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